I was coaching a client in the hospitality industry on how to find people to follow on Twitter and the tactical opportunities you can gain by selectively looking at who your competitors, vendors and associations are following or being followed by.
We had done some Google searches related to meeting and event planners and stumbled on to the Twitter account of an association she was familiar with.
As we looked at who they were following, there was hardly a meeting planner, destination or industry resource on the list.
However, Mrs Ashton Kutcher was. So was Wil Wheaton (loved him in Star Trek), Eddie Izzard (love him in anything-even a dress!), Al Gore, a college basketball coach, an 80's hair band, another actor, a style magazine and a sports blogger.
My client has a whole new impression of the association.
We both had a good laugh and I got a case study to teach other clients How Not to Do Twitter. Thought I would share it with you.
Fail, fail, fail, fail, fail!
-- Kurt Scholle, Website ROI and eBusiness Strategy
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